The important business presentation was very going well.
The presenter had the audience’s full attention – the graphs and numbers were impressive – but then, titters of laughter and a crash in credibility – all because of word confusion – one little mistake!
The presenter was talking about the effect of PEER group pressure – but on the screen, on the presentation was written PIER group pressure.
Some in the audience pointed out the mistake to others (accompanied with snickers and chortles and even mimed actions of reeling in a fish).
The presenter could feel the audience attention slipping away – his confidence was broken and he never recovered for the rest of the presentation.
As a word nerd/business communication trainer I get paid to help make sure these mistakes don’t happen in business presentations.
I work with business people who are far smarter than I am. My talent is…
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